FELIPE LANDA JOCANO

Born on Feb. 5, 1930 and the youngest son of Eusebio Jocano and Anastascia Landa of Barangay Salacay, he is currently Professor Emeritus at the Asian Center of the University of the Philippines and Executive Director of Punlad Research House, Inc.

Prior to assuming the directorship of Punlad, he served the University of the Philippines in various administrative capacities. He was formerly director of Philippine Studies of the Asian Center, head of the Asian Center Museum Laboratory, dean of the Institute of Philippine Studies Program of the then Philippine Center for Advanced Studies, and chairperson of the Department of Anthropology of the then College of Arts and Sciences, University of the Philippines.

Jocano received his MA (1962) and PhD (1963) degrees in anthropology from the University of Chicago, Illinois, USA. He also holds a general BA degree from the Central Philippine University in Iloilo City.

Felipe Landa Jocano

To date, he has written several books on various aspects of Filipino society and culture. Among the most recent ones are: Filipino Worldview (Ethnography of Local Knowledge), 2001; Work Values of Successful Filipinos, 2000; Hinilawod: Adventures of Humadapnon [Tarangban I], 2000; Working with Filipinos: A Cross-Cultural Encounter, 1999; Management by Culture, Revised Edition, 1999; Towards Developing a Filipino Corporate Culture, Revised Edition, 1999; Filipino Prehistory (Rediscovering Precolonial Heritage), 1998; Filipino Indigenous Ethnic Communities (Patterns, Variations, and Typologies), 1998; Filipino Social Organization (Traditional and Family Organization), 1998; and Filipino Value System (A Cultural Definition), 1997.

He received a number of awards, among them the Ten Outstanding Young Men Award (Philippine Chamber of Commerce, 1965), Cultural Heritage Award (Republic of the Philippines, 1971), Chicago Folklore Award (University of Chicago, 1963) and Roy D. Albert Award for Outstanding Work in Anthropology (University of Chicago, 1963). In 1977, he was cited as the "Most Outstanding Ilonggo."

On September 9, 2000, he was given a special citation for a lifetime of writing and publishing on various aspects of Philippine culture by the Manila Critics Circle during the 19^th National Book awards, held at SM Megamall in Manila.